Convectuoso

This interactive advertisement by the Alchemy Partnership was made for the Think Centre in Singapore. It’s a very clear message that gets your attention. The Think Centre deals with children that were abused by family members and have lost a limb. It’s a charity advertisement to help the children that were mistreated. These were sent out via mail, in a familiar puzzle format, to highlight the plight of children affected by landmines. People would solve the scrambled puzzle and quickly realize that there was still one piece missing. 

This ad is a perfect example of thinking outside of the box. These spots were released just in time for the premiere of the last season of The Sopranos on HBO. It’s pretty self explanatory and direct, but I’m sure it got some heads moving, both in a positive and negative way. I could definitely see a lot of New Yorkers taking offense to it, especially not having seen, or being a fan of the show. Either way, it works, it got people talking, and the season finale to this day has one of high rated viewings in television history.

This is the final shot for the final group project strobe lighting. We wanted to address the inner turmoil an individual faces when stricken with bipolar affective disorder (historically known as manic–depressive). In bipolar disorder, people experience abnormally elevated (manic or hypomanic) mood states, which interfere with the functions of ordinary life. We wanted to capture the portraiture of a normal man in light, but also have another personality conflicting his thoughts, and playing with his emotions. To achieve this, we set up two soft boxes towards each side of my face. The camera was on a tripod that was straight on at head level. We set the exposure to around 15 seconds, so when Mariano pressed the shutter down, there was an initial strobe from the front, then a strobe from the left, and a final from the right. We shot in manual exposure mode, which means we had to focus before we turned the lights off to take the final shots. The balloons were essentially shot the same way, the only exception being that they were backlit by the soft boxes, to showcase their colour. Then I layered the 3 independent shots over one another, masking the balloons on the left side and filtering some layers in the process.

This is the final shot for the 1st group project continuous lighting. Our group tried a few different items to shoot, but we opted with the headphones because of the commercial feel it gave off. We used a portable white backdrop in the studio, and 2 continuous lights that were side washed, as well as diffusers to eliminate any harsh light. This was shot with a 50m F/1.4 lens in manual exposure mode. We used a tripod at about a 30-degree angle; the F-Stop was set to 3.2, and the ISO to 200. I personally really like how the headphones and the background almost have a seamless transition; the similarity in colour and saturation really made the shot come together.

This was my final creation for the Fire and Ice assignment. Needless to say, I took it exceedingly literal, and in a comedic direction. As you can see, I found a photo of two penguins (representing cold) and superimposed a lit cigarette (representing fire), giving the illusion that the penguin is smoking. I also placed the burning embers from a cigarette, from an addition photograph, as well as smoke. At the end of the editing process, I decided to make it a mock advertisement for the World Wildlife Federation. I just tried to have fun with this one.